Jones Soda, official beverage of the Seahawks and South Lake Union's own,
reported a dismal Q3 marked by a $5.3M loss and a 25% decrease in sales. The market seems to be forecasting the company's failure, with the stock down 93% year-to-date and closing at just 56 cents today.
In an effort to stem the losses and stay afloat, Jones Soda has gone through two rounds of job cuts—one in July, and another in October which eliminated 38% of the workforce. The company has also announced that it's scaling back on advertising and promotional allowances.
Some blame the company's downfall on its departure from the iconic glass bottle. Others say it's a victim of the struggling economy. But me, I say all the blame can be squarely placed on the
2-7 Seahawks.
